Santiago MediaFootball and the Global City
On sustainable cities and civic innovation—through the lens of sport
A seminal special edition of Kit Magazine (touching off a standalone content series) examining, through a variety of economic, cultural, and infrastructural inputs, the link between Los Angeles FC’s game-changing Banc of California Stadium design/build and a rapidly transforming Downtown LA and greater metroscape.
‘It sends a broader message about LAFC’s commitment to the community, and says that we’re part of developing the Figueroa Corridor on this end.’
Jonathan Emmett, design principal and Banc of California Stadium lead, Gensler
‘It truly is a stadium of firsts. Not only for its financing approach, or that it’s the linchpin for broader revitalization, but the mix of public- and private-sector partners who’ve come to the table represent something genuinely special.’
Joshua Glessing, VP of Municipal Finance and Infrastructure, Goldman Sachs
Anchoring the back of book: a ‘day in the life’ of California-born 72andSunny, agency of record for Adidas and creative leads for Los Angeles’ celebrated 2028 Olympic bid campaign, whose extensive work for the city encompasses the high-profile rehabilitation, in collaboration with Frank Gehry Partners, of the LA River.
‘We have the chance to create seismic change in how people think about the river.’
Kelly Schoeffel, EVP of Strategy, 72andSunny